Brand Expression
Every brand has a unique style.
Brand expression is about defining the style and approach with which the brand comes to life. Ultimately, this means developing a visual and verbal style that becomes the manifestation of the brand's personality.
Brand Identity
Brand Visual Style
Brand Voice
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Brand identity is the outward manifestation of the corporate, product or service brand. In others words, this is how you recognize and remember a brand. The primary applications are naming and logo development.
Visual Style is the set of distinctive elements that help a brand present itself uniquely and consistently. It includes such elements as color palette, typography, grid systems and photographic style.
Brand Voice addresses how to communicate the messages in a manner that is aligned with the Brand Personality. We deliver guidelines that provide a writing style, tone, and practical examples that allow a brand to speak in one voice.
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